If you’re in marketing, you know that things are constantly changing. Another change on the horizon is the California Consumer Privacy Act that is set to take effect in 2020. What is the CCPA and how does it affect your marketing efforts? Let’s take a look.
What The Law Is
In the past, companies could sell and share consumer data with third parties, but that left consumers open to identity and data theft by cybercriminals. In 2018, voters approved the CCPA that allows them to decide how companies can use their information. For example, consumers can opt-out of information sharing and the law also protects consumers from any discrimination for doing so.
How It Affects Your Business
This law seems like it puts restrictions on your business at first glance. However, you can use it to your advantage, according to https://www.agencytsunami.com/. Be upfront about the changes and let your consumers know that they now have a choice of whether they want their information shared. This makes you seem more trustworthy and reputable. Plus, you can establish a rewards program for consumers that opt-in, which creates more loyal customers and keeps your information sharing legal.
Be Prepared for the Changes
Changes are a part of digital marketing. When your consumers ask you, “What is the CCPA?”, you can be prepared to answer and offer a solution.