A New Law That Will Change Your Marketing

If you’re in marketing, you know that things are constantly changing. Another change on the horizon is the California Consumer Privacy Act that is set to take effect in 2020. What is the CCPA and how does it affect your marketing efforts? Let’s take a look.

What The Law Is

In the past, companies could sell and share consumer data with third parties, but that left consumers open to identity and data theft by cybercriminals. In 2018, voters approved the CCPA that allows them to decide how companies can use their information. For example, consumers can opt-out of information sharing and the law also protects consumers from any discrimination for doing so.

How It Affects Your Business

This law seems like it puts restrictions on your business at first glance. However, you can use it to your advantage, according to https://www.agencytsunami.com/. Be upfront about the changes and let your consumers know that they now have a choice of whether they want their information shared. This makes you seem more trustworthy and reputable. Plus, you can establish a rewards program for consumers that opt-in, which creates more loyal customers and keeps your information sharing legal.

Be Prepared for the Changes

Changes are a part of digital marketing. When your consumers ask you, “What is the CCPA?”, you can be prepared to answer and offer a solution.

How to Accurately Assess Candidates

Staffing companies rely on accurate assessments of job candidates to properly recruit for their clients. Streamline recruitment solutions to better assess candidates for more effective job placement. There are a few things you can do to improve client screening.

Test Utilization

Staffing firms rely on a variety of tests to assess candidates. By utilizing these tests effectively, the firm can better place candidates into the right position for the client and themselves. Common tests focus on things such as typing speed, Microsoft Office applications and reading comprehension.

Work Review

Thoroughly review a candidate’s assignments and samples from prior work to better assess their capabilities. Assessing their prior works means looking at their application, cover letter and resume. These items can give you a general overview of their experience, skills and qualifications for a specific job.

Interview Structure

As seen on www.wwspi.com, candidates who solve unusual problems or answer varying questions can help you better screen candidates. Consider a prescreening interview and then a full interview once they make it past the prescreening. These interviews can give the hiring manager a better feel for the candidate beyond what is on paper.

These tips can help to streamline recruitment solutions. Varying up some of the general items the firm normally looks for in a candidate can help better assess those applying for a position.

3 Qualities of Top-Notch Professionals

When you are looking for an insurance policy, it can sometimes feel like car shopping. The salesmen are pushy and trying to get you to buy something you don’t need. However, a quality agent, like those who work for Republic Insurance, can make the biggest difference when trying to narrow down your liabilities and coverage needs. According to programbusiness.com/, a top-notch professional has three important qualities.

  1. Knowledgeability. Your insurance search needs to start with an agent who knows what you need. Don’t go to a company specializing in homeownership if you need commercial business coverage. Use referrals to find an agent with knowledge of your area of coverage and move to the next qualification.
  2. Accessibility. If an agent is too busy to meet with you or answer your questions on the phone, it might not be a good fit. Insurance is a complex business, and you won’t know what you are doing or what you need without an attentive agent helping you navigate the policies.
  3. Boundaries. Your agent should respect your needs and set boundaries on the salesmanship. You shouldn’t be pressured into purchasing excess coverage where liability does not exist. You are to be treated like a valued client and not just a commission check.

Start your search with confidence through these three qualities. You will locate the relationship you need with the insurance provider and its agents.

Get the Maximum Protection With CPP Insurance

There’s nothing worse than missing coverage for an unfortunate event that affects your business. Many insurance programs handle the bare minimum, while others offer coverage for scenarios that don’t align with your business model. The best results call for a policy that works with your organization. Thanks to CPP insurance plans, you’ll have backup when you need it most.

Coverage That Counts

For smaller and midsized businesses, a Commercial Package Policy makes sense thanks to their flexibility and customization. After choosing the coverage options that are right for your company, a CPP combines them into one interconnected plan. This has significant advantages over Business Owner Policies since BOPs can incorporate other options that aren’t relevant to every field.

According to https://www.dsayles.com, there are a variety of options to choose from, letting you design a custom policy that works with you. Possible coverage areas include:

  • General liability
  • Property insurance
  • Auto insurance
  • Equipment breakdown
  • Crime
  • Business income

Incorporating all forms of coverage that might affect your business will ensure you’re protected even in the most unlikely of circumstances. There’s no reason to pay for coverage you will never use or to settle for policies that won’t protect you in emergencies. Choosing CPP insurance plans may make the difference between a terrible catastrophe to your bottom line and a slight setback towards a promising future.