Know the Difference between PLI and GLI

Public liability insurance is an important form of protection for the companies who need it, but deciding whether or not to add it to your general liability insurance can be a hassle if you’ve never dealt with this kind of business insurance before. The difference between coverage types can be hard to spot since general liability protection includes public liability coverage. It also includes many other types of liability, like third party liability for damages related to the workmanship of your products or to services like repairs. For some businesses, the public liability coverage in a general policy is enough, because they only infrequently have guests on-site and their facilities are not open to the public.

When Businesses Need PLI

Adding PLI means taking out extended coverage for that portion of your general liability insurance. It’s designed to make sure your general policy doesn’t hit an annual cap due to claims in this area, so you are not left unprotected in the other areas it covers if you’ve got a large claim or several claims that take you to the general liability coverage cap. This helps you avoid overbuying the general policy. PLI policies almost universally require an existing general liability policy to be valid, because this insurance is meant to extend your protection. It’s not a replacement for general liability insurance.

Your Insurance Company Will Benefit From SEO Strategies

You may have heard of the term SEO when it comes to marketing your insurance business, but do you know what it means? An acronym for search engine optimization, SEO involves a series of practices and efforts made across networks and platforms to help people find your company online. Your company will benefit from solid SEO strategies. Here is how to get started.

Customize Your Strategies

When it comes to SEO campaigns, one size does not fit all. Your insurance business needs decisions tailored to your industry and niche. Devising practical yet successful SEO strategies might seem too difficult, but specialized insurance SEO companies take the weight off your shoulders. These experts develop campaigns customized to your business and audience. Your digital content will rank high in searches and encourage click-through and conversions.

Connect With Customers

When SEO strategies are in place, stay in touch with customers. Today’s consumers expect contact with businesses. Fortunately, technological advancements make it easy to get personal. Platforms to use include:

  • Social media—Facebook, Twitter, Instagram, and YouTube are all great ways to connect with consumers.
  • Email—Regular updates and newsletters keep people in the loop.
  • Blogs—Well-written blogs can establish you as an industry expert.

Well-executed online strategies give your insurance business a big boost. Good SEO campaigns help you grow your company in ways you may not have thought possible. Good SEO makes good business sense.

Federal Coverage Demands for Non-Seamen Employed on Waterways

The federal government plays a part in protecting the employees across the nation, whether they work on land or sea. The United States Longshore and Harbor Workers Compensation Acts is applicable to maritime employees whose primary place of employment is maritime water that is in or adjacent to the United States. This act usually renders these employees ineligible for workers’ compensation benefits at the state level, nor are they eligible for coverage under the Merchant Marine Act or the Jones Act. These individuals are not considered seamen.

Filling the Coverage Gap

The USL&H requirements for coverage exclude:

  • Sailors
  • Seamen
  • Masters and crews of any ship, vessel, or watercraft

These individuals are eligible through the other maritime laws and acts, and without the USL&H, those who work to build or repairs vessels and load and unload them would be left without coverage. The requirements of the act extend protection to those who perform an operation on or over navigable waters, including harbor workers, ship repair personnel, shipbuilders, harbor and longshore workers, and shipbreakers. Areas of operations could be a dry dock, terminal, pier, wharf, marine railway, or facility used to build, repair, or load ships.

Failing to provide compensation to an injured employee covered by the USL&H requirements could lead to heavy fines, a misdemeanor conviction, and time in jail. The entire company could face litigation, costing millions in defense costs.

The Liability Risks to Your Gun Range

Every business requires some form of liability protection. Some industries, such as the firearm industry may require more liability protection than other businesses. If you own a gun range, then you need to consider a multitude of risks. With the right gun range liability management, however, your business should remain in functioning for years to come.

Here are some liability risks that you need to mitigate.

Slips and Falls

One of the most common accidents at a firing range is a slip and fall accident. This is common in most businesses. When someone falls on your property, it is your responsibility. As a business owner, whether it is a guest to your club or a staff member, you are liable for the injuries suffered. Without liability coverage, it may be difficult to handle these costs.

Ear Damage

Firing ranges are loud. It is up to you to ensure that all your clients are protected. If you have defective ear coverings or if someone files a claim against your company for ear damage, then you could have to pay legal fees and medical costs.

Every firearm establishment or gun range requires customized insurance options. Your company has unique needs and it is up to you to ensure that you have adequate coverage.

Talking Pays Off: Communicating to Reduce Health Coverage Costs

Your pool of employees probably contains at least one person with a chronic medical condition. A study by a health care company discovered only 39 percent of patients felt comfortable managing their ongoing medical conditions. Therefore, a key to keeping health care costs down is helping employees reach out to their primary care physicians. Encouraging communication reduces health coverage costs.

Encourage Connection

There are many ways you can support employees in talking with their doctors to keep on top of their health and prevent more serious illnesses from occurring. Options include:

  • Offer specific inducements. Give employees incentives for talking regularly with their doctors concerning their health and successfully managing their conditions. Such prizes could include extra time off, an office party, or gift cards for restaurants and shops.
  • Send regular emails. Periodic email alerts are an effective way of reminding and gently persuading employees to keep in touch with their doctors. Regular email notices make it easier for some employees to commit to wellness routines and scheduled checkups.
  • Provide in-house support. Research has found that people who get support from their employers are more likely to stay on top of chronic conditions, consult their doctors, and embrace healthy lifestyles.

Encouraging employees to talk with their doctors now about disease management makes a huge difference in reduced health care costs in the future.

Local vs. Organic SEO

If your company has a website, then you undoubtedly know that SEO stands for search engine optimization, and that using it can increase the number of visitors to your site. However, you may not be familiar with the terms organic and local as they relate to the same subject. Knowing the difference between the two, and how to use them to your advantage, is extremely important for internet marketing.

Organic SEO

As this Local vs. Organic SEO video by Agency Tsunami explains, organic SEO is the process of making a website rank high in search results. The strategies for doing so have to do with search engine algorithms that reward websites with all the indicators of being authorities in their fields. These include things such as the following:

  • Using certain keywords
  • Having links back to the website
  • Providing original content

Local SEO

Local SEO is the strategy of choice for any company with one physical location. This method uses the location of customers near your place of business to direct them to your website. Strategies include positive customer reviews and location-specific descriptions.

Both types of SEO are more cost effective than paid listings, and can dramatically increase website traffic. For a company like a bank that has multiple branches, both local and organic SEO should be used.

Protecting Social Service Organizations From Cyber Security Issues

The social services industry provides critical services for society’s most vulnerable populations. In order to provide care, sensitive data is obtained, stored and shared. In today’s technological world, ensuring information safety and privacy can be a challenge. The threats to system security often come from simple human error and a lack of a high-quality cybersecurity program that can have catastrophic results, as well as intrusion from hackers. There are steps that organizations can take to reduce data vulnerabilities.

Important Steps for Building Cyber Security

Social services cybersecurity can be greatly improved by taking assertive actions that will safeguard client data. The first step is to determine the data your organization collects, stores and shares. All data should be considered privileged and confidential, as erroneous judgement calls can result in costly litigation should a systemic breach occur. Once you have identified the data, the following processes will shore up your cybersecurity:

  • Establish safe, protected storage technologies
  • Restrict access to data to only protected devices
  • Protect every device from which data storage and retrieval are necessary
  • Train employees in cybersecurity protocols and practices
  • Establish multi-factor authentication programs

Protecting client data is the responsibility of every social service organization, yet in today’s technologically connected world, breaches in cyber security are not uncommon. With a few proactive steps, you can ensure your company does not fall victim to the costly ramifications of intended or unintended security failures.

Racing Insurance for Yacht Owners and Clubs

Yacht club racing is a popular sport with owners of large recreational vessels for a lot of reasons. The open ocean, the spirit of competition, and the combination of engineering prowess and strategic insight all come together to make winning such an event an indescribable experience, which is probably why so many people who buy a yacht eventually give it a try. It’s a risky sport, though, which is why race teams often bring in professionals who have experience with many vessels. It’s also why the marine insurance industry creates specialized yacht racing insurance just for these events and the vessels that participate in them.

What Does Racing Insurance Cover?

For owners, the insurance policy needs to cover the yacht under all operating circumstances the race may encounter. It also needs to cover the team and anyone else aboard. In many ways, a racing policy for owners is a more robust marine insurance policy that still closely resembles a basic plan. For clubs, however, racing insurance is a must-have method of managing the risks that come with the role of the event host. That includes risk insurance for the event itself, as well as coverage for the club’s grounds and race officials, among other unique provisions that you only need if your organization hosts yacht races. It’s just the right coverage for clubs that host competitions, built to work well with your other marine business plans.

Choosing the Right Homeowner’s Insurance for Your Needs

Buying a home is a big investment. It can be a step toward financial security if well planned. Having the right insurance to protect your home and family is an important part of that process.

Understanding Coverage Options

A homeowners insurance policy is not a one size fits all instrument. It should be tailored to your home and personal situation. Coverage generally falls into one of three categories: liability, structural damage, and personal property.

When most people think of home insurance, they automatically picture the dwelling. That is an important part of your coverage. After all, fire or storm damage can lead to costly repairs or rebuilding. Outbuilding and the personal property within any buildings are also covered by your policy.

Liability insurance will cover legal and medical expenses if someone is injured on your property. Property features like a pool or trampoline can affect your liability rates.

Choosing the Right policy

The right policy will depend on the value of your home and possessions, the risks associated with its location and features, and how comfortable you are covering some loss. Features like excess value coverage, flood and water damage insurance and umbrella coverage can help round out areas that a standard policy does not cover.

Be sure to discuss your concerns with your insurance agent. They will help you design a package of coverage that fits your needs and your budget.

Why Social Media Marketing is Important to the Insurance Industry

One of the best advertising platforms going into the new millennium is social media. These days, it seems like everyone is on social media. For insurance business, an investment in social media marketing can pay huge returns. Here are three reasons why your insurance business should be marketing on social media.

  1. Half the World’s Population Uses Social Media

If you want people to find your brand, social media platforms are the place to be. Statistics show that in the United States, three-quarters of the population use social media.

  1. Targeted Audience

Social media platforms such as Facebook and LinkedIn provide tools for advertising campaigns that target your specific audience. This means your ad shows up to the market you choose. If you want to attract automobile collectors, you can target people who show automobiles as an interest in their profile. Targeting the right audience ensures your funds are spent wisely on the right audience.

  1. Engagement

Social media provides you the opportunity to engage with your clients and potential clients. Nothing gets more attention on social media than interesting videos and informative articles. When you engage with your audience, they remember you, and they come back.

Marketing on social media does take skill. If you don’t know how to write engaging posts or capture exciting videos, outsource your social media marketing. You’ll be glad you did.