Why Do Insurance Agents Need SEO?

With the internet so widely available, it’s essential that insurance agents take advantage of online marketing. One of the best ways is to utilize search engine optimization, called SEO for short. In fact, every business can benefit from SEO, and if you’re not incorporating it into your marketing campaign, you’re actually falling behind.

How Does SEO Work?

SEO uses keywords to boost your webpages’ rankings on search engines results pages such as those generated by Google and Bing. The best search engine optimization for insurance agents is tailored to agencies’ specific needs using data analysis, as seen on agencytsunami.com. This ensures that your pages are being seen by visitors who are more likely to need your services.

What Are the Benefits?

The number one benefit is a boost to your site’s traffic. Search engine optimization for insurance agents targets internet users interested in policies, driving them toward applicable pages on your website. As a result, you may see more conversions and an increase in policy sales. SEO can also be used to position your company as an authority on insurance, which is essential to brand development.

Many people turn to the internet to research policies before buying. To make sure you’re the first resource they see, invest in search engine optimization for insurance agents.

Two Crucial Commercial Policies Explained

If you are looking into acquiring business insurance or hoping to expand your coverage then you have likely heard about directors and officers (D&O) insurance. You may have heard about errors and omissions insurance (E&O). Upon first glance, these two policies may sound pretty similar. However, the difference between D&O and E&O insurance lies within the fine details.

Who They Cover?

As the name, directors, and officers, would suggest, D&O is built specifically for the high executives of a business. This can include corporate teams and committees. Meanwhile, errors and omissions come into play for employees, companies themselves and even subcontractors. Both policies do not protect anyone who commits an illegal activity.

What Do They Help With?

Directors and officers insurance is helpful when a higher executive is accused of misrepresentation, misuse of funds, theft of intellectual property or failure to disclose conflict of interest. Meanwhile, errors and omissions protect an employee in case they face a claim of negligent service or poor work.
These key differences make it clear that these policies are two separate entities. It is recommended that any type of business acquire both of these protections. Now that you the difference between D&O and E&O insurance, you are better prepared to build your coverage alongside a qualified insurer.