Insurance Marketing Archives - Tshombe The Poet

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Why Do Insurance Agents Need SEO?

With the internet so widely available, it’s essential that insurance agents take advantage of online marketing. One of the best ways is to utilize search engine optimization, called SEO for short. In fact, every business can benefit from SEO, and if you’re not incorporating it into your marketing campaign, you’re actually falling behind.

How Does SEO Work?

SEO uses keywords to boost your webpages’ rankings on search engines results pages such as those generated by Google and Bing. The best search engine optimization for insurance agents is tailored to agencies’ specific needs using data analysis, as seen on agencytsunami.com. This ensures that your pages are being seen by visitors who are more likely to need your services.

What Are the Benefits?

The number one benefit is a boost to your site’s traffic. Search engine optimization for insurance agents targets internet users interested in policies, driving them toward applicable pages on your website. As a result, you may see more conversions and an increase in policy sales. SEO can also be used to position your company as an authority on insurance, which is essential to brand development.

Many people turn to the internet to research policies before buying. To make sure you’re the first resource they see, invest in search engine optimization for insurance agents.

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Change Up Your Insurance Marketing with These Tips

Insurance companies need effective marketing to reach their target audiences to grow their businesses. An insurance market directory is one way to increase the accessibility of the company. Here are some effective strategies to change up your company’s marketing this year.

Searchable Database

As seen on programbusiness.com, a searchable storefront directory allows consumers to find your insurance agency. They can search by alphabetical order, name or list. An insurance market directory is simply one way to reach more people.

Video Content

Video and audio content are on the rise. These marketing formats allow you to interact intentionally with potential customers. They can hear your voice and see your face which adds a personal touch to your website or social media presence. These can be simple 30-second clips answering a question once a week.

Automation Strategies

The growing success of automated marketing using things such as AI to help reduce the amount of marketing work insurance agents must do is on the rise. These technologies can help run in the background helping you focus on developing relationships with new and existing customers.

Inclusion in an insurance market directory, video content and automation strategies can boost your marketing goals this year with minimal effort. These new strategies can help grow your business by increasing lead generation.

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Protecting the Contractor

Independent contractors fall into a unique category when it comes to liability compared to other types of employees. Self-supporting professionals are becoming increasingly popular, pushing the objective of safeguarding the contractor. As with any work, there are risks involved with choosing to pursue an independently hired job. The difference is, as an independent contractor, you are solely responsible for your work, safety and materials.

Reasons an Independent Contractor Needs Liability Insurance

Independent contractor liability coverage is an essential part of being successful in this line of work for many reasons:

Improved ability to find jobs
Professionalism
Money savings

As referenced on https://www.wwspi.com, staffing agencies that place independent professionals understand the importance of the necessary steps that should be taken to protect both parties. Contractors who clearly identify themselves as independent and have obtained insurance are typically placed much more quickly by an agency.

Ways Insurance Protects the Contractor

Accidents and mistakes on the job site should be avoided to the greatest extent possible. However, there are times that safety measures fail to prevent injury, damages or human error. In instances like these, independent contractor liability protects the professional from paying out-of-pocket loss or medical fees. You can save yourself time and money by protecting your business with the necessary insurance to provide top-of-the-line service.

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Why PPE At Work Is Essential

If you hear grumblings from your staff about needing to use personal protective equipment (PPE), remind them that you’re not making them use it because you’re trying to torture them. If someone asks “Why is PPE important?” have a list of reasons why you ensure it’s used regularly on the job.

Insurance Rates Are Kept Down

The more accidents that are reported to your insurance company, the higher your rates become over time. By failing to use PPE and getting injured on the job, your staff will eventually be paying much higher rates than they would have if they played it safe to begin with. If they’re still whining, direct them to www.danielsinsuranceinc.com for more comprehensive detail on the matter.

The Risk of Injury is Lessened

Seriously, do they want to get hurt at work? Using PPE to cover your extremities saves you from getting hurt or worse. Unless your staff wants to swap stories about scars or other injuries that were acquired at work, they need to be using PPE. Period.

It Covers You

Failing to enforce the use of PPE during a dangerous task makes you liable for the injuries that occur. Rather than agree that yeah, PPE is stupid, firmly enforce that no, it is not, and it needs to be done if not for their sakes, then for yours.

Encourage safety at work and train your staff on the importance of PPE. There might be a little huffing and puffing, but to create a safe environment it’s worth the grumbles.

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How to Accurately Assess Candidates

Staffing companies rely on accurate assessments of job candidates to properly recruit for their clients. Streamline recruitment solutions to better assess candidates for more effective job placement. There are a few things you can do to improve client screening.

Test Utilization

Staffing firms rely on a variety of tests to assess candidates. By utilizing these tests effectively, the firm can better place candidates into the right position for the client and themselves. Common tests focus on things such as typing speed, Microsoft Office applications and reading comprehension.

Work Review

Thoroughly review a candidate’s assignments and samples from prior work to better assess their capabilities. Assessing their prior works means looking at their application, cover letter and resume. These items can give you a general overview of their experience, skills and qualifications for a specific job.

Interview Structure

As seen on www.wwspi.com, candidates who solve unusual problems or answer varying questions can help you better screen candidates. Consider a prescreening interview and then a full interview once they make it past the prescreening. These interviews can give the hiring manager a better feel for the candidate beyond what is on paper.

These tips can help to streamline recruitment solutions. Varying up some of the general items the firm normally looks for in a candidate can help better assess those applying for a position.

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3 Qualities of Top-Notch Professionals

When you are looking for an insurance policy, it can sometimes feel like car shopping. The salesmen are pushy and trying to get you to buy something you don’t need. However, a quality agent, like those who work for Republic Insurance, can make the biggest difference when trying to narrow down your liabilities and coverage needs. According to programbusiness.com/, a top-notch professional has three important qualities.

Knowledgeability. Your insurance search needs to start with an agent who knows what you need. Don’t go to a company specializing in homeownership if you need commercial business coverage. Use referrals to find an agent with knowledge of your area of coverage and move to the next qualification.
Accessibility. If an agent is too busy to meet with you or answer your questions on the phone, it might not be a good fit. Insurance is a complex business, and you won’t know what you are doing or what you need without an attentive agent helping you navigate the policies.
Boundaries. Your agent should respect your needs and set boundaries on the salesmanship. You shouldn’t be pressured into purchasing excess coverage where liability does not exist. You are to be treated like a valued client and not just a commission check.

Start your search with confidence through these three qualities. You will locate the relationship you need with the insurance provider and its agents.

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Tips For Staying Safe In The Warehouse This Winter

Considering the nature of the work, it’s hardly surprising that warehouses are prone to dangerous accidents. As the weather gets colder and the nights get longer, though, it can be especially dangerous. What are some ways that you can practice winter warehouse safety while on the job?

Personal Protective Equipment (PPE)

When you wear the right PPE to keep you safe at work, you reduce the chances of getting injured on the job — and therefore reduce the chances of having to call pros like the HILB group of Florida in case of an injury. Wear the right footwear to prevent slips and falls, keep a helmet and goggles on when the occasion calls and protect your ears from harsh, loud noise.

Keep Warm

Warehouses are huge, so they can get cold and drafty. Bring an extra-thick jacket, work gloves and a beanie to keep you warm as you go about your day.

Stay Healthy

Keeping doing the everyday things you do to stay healthy: Wash your hands, take your vitamins and get a good night’s sleep. Staying home when you’re sick also reduces the risk of you spreading illness to others.

Stay safe as you do your work in the warehouse. It’s not always easy, but taking the right protective measures can at least make it safe.

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Be Prepared for Claims of Sexual Harassment in the Workplace

Most people don’t want to accept that sexual harassment can happen at work with people you see nearly every day. However, ignoring the truth only means people may end up hurt and the company can suffer monetary and reputational damages. Fortunately, sexual misconduct insurance offers liability to companies in the event such a situation occurs.

Reasons a Claim Is Filed

Harassment can come in the form of inappropriate language and physical actions, such as touching. It can also happen during the day at work or during a company party when alcohol is involved. Either way, the company is responsible to some extent. If a claim is filed against your company, a lawsuit usually results from the following:

Inadequate training on appropriate behavior
Failure to take necessary disciplinary measures against guilty employees
Negligence during hiring
Inaction when an employee reports an instance of harassment

Protecting Your Company From Sexual Harassment Claims

While there is no guarantee that your business will be rocked by a sexual harassment claim, it is important to be protected with sexual misconduct insurance. According to World Wide Speciality Programs, this type of insurance policy can help companies when a sexual harassment claim is filed. Unfortunately, you cannot control everyone’s actions in the workplace, but you can take measures into your own hands and be ready.

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Customization Is the Way To Go

In the past, consumers were only offered pre-packaged insurance policies that provided standardized coverage. However, consumers are demanding customizable policies that are designed specifically for them, such as homeowners and auto policies. Before you begin searching for your personalized auto insurance policy, you should understand how plans are customized and what insurance agents need to know to create your policy.

How Your Policy Is Personalized

The nature of a customized policy is that it is created for your specific needs, which means the policy doesn’t necessarily follow any set cookie-cutter formula that everyone else has. The main goal is to create a plan that offers protection based on your needs and coverage for what matters most. To do that, an agent looks at a few deciding factors. According to Transparity Insurance Services, the personalization of your policy is based on the following aspects:

How many drivers are included
How often you drive
How far you drive
Where you drive
What personal assets are in the vehicle
What your driving record looks like

Create Your Unique Policy

Who wouldn’t want a personalized auto insurance policy that caters to their needs? In today’s world, most people do and it’s important to understand what factors determine the level of protection your unique plan can offer.

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Understanding General Liability Insurance

If you own a business, you know how important liability coverage can be for protecting your legal responsibilities. However, before you purchase any insurance program you should be sure you understand the general liability definition and what this policy can do for you.

What General Liability Is

General liability is a comprehensive insurance policy that offers protection against claims from several parties, including employees, business owners, vendors and the public. In many cases, the state government requires businesses to have this type of insurance in order to operate legally. The policy itself can safeguard your business against the following types of claims:

Negligence
Workplace injuries
Faulty products

When you have a general liability insurance policy, you can make sure medical and legal fees are covered so you do not have to pay these costs out of pocket. In short, this insurance plan protects your business by providing coverage against claims from all possible parties and even covers the costs associated with settlements. No matter what type of business you have, this policy is good to have for added security.

Protect Your Business With General Liability

Owning a business can be risky, but having an insurance policy that protects you can provide peace of mind. The only problem is choosing the right plan, but understanding the difference between policies can make things easier. Now that you know the general liability definition, you can choose which policy is right for you.

Category: Insurance Marketing

Why Do Insurance Agents Need SEO?

Change Up Your Insurance Marketing with These Tips