Why Social Media Marketing is Important to the Insurance Industry

One of the best advertising platforms going into the new millennium is social media. These days, it seems like everyone is on social media. For insurance business, an investment in social media marketing can pay huge returns. Here are three reasons why your insurance business should be marketing on social media.

  1. Half the World’s Population Uses Social Media

If you want people to find your brand, social media platforms are the place to be. Statistics show that in the United States, three-quarters of the population use social media.

  1. Targeted Audience

Social media platforms such as Facebook and LinkedIn provide tools for advertising campaigns that target your specific audience. This means your ad shows up to the market you choose. If you want to attract automobile collectors, you can target people who show automobiles as an interest in their profile. Targeting the right audience ensures your funds are spent wisely on the right audience.

  1. Engagement

Social media provides you the opportunity to engage with your clients and potential clients. Nothing gets more attention on social media than interesting videos and informative articles. When you engage with your audience, they remember you, and they come back.

Marketing on social media does take skill. If you don’t know how to write engaging posts or capture exciting videos, outsource your social media marketing. You’ll be glad you did.

Finding the Future With Staffing Analytics

Understanding how the past affects the future is the heart of data analytics. Staffing firms can learn a lot from looking into how staffing procedures affect workflow, efficiency and standard practices. These insights from staffing analytics may help agencies and companies hire more effective employees and develop new procedures.

The Power of Data

According to the experts at World Wide Specialty Programs, companies stand to see upwards of 80% increases in profits over a three-year period when analyzing staffing data to make larger corporate decisions. Looking at how specific staff interacts with the business and clientele helps managers and corporate officers make better decisions about who to hire and when to promote certain individuals. Staffing analytics looks at a variety of factors.

  • Where the most productive employees are located
  • Discover where the most talented recruits come from
  • How to incorporate new talent into existing staffing structures
  • Predicting the best time to hire or when the business should reduce recruit intake
  • Calculate the ROI for each employee as well as teams as a whole

being able to make accurate predictions is how every business stays ahead of the curve. Taking advantage of the power behind staffing analytics may help a company find the best candidates to bring their workforce, organization and shareholders towards a very profitable future.

Tips For Staying Safe In The Warehouse This Winter

Considering the nature of the work, it’s hardly surprising that warehouses are prone to dangerous accidents. As the weather gets colder and the nights get longer, though, it can be especially dangerous. What are some ways that you can practice winter warehouse safety while on the job?

Personal Protective Equipment (PPE)

When you wear the right PPE to keep you safe at work, you reduce the chances of getting injured on the job — and therefore reduce the chances of having to call pros like the HILB group of Florida in case of an injury. Wear the right footwear to prevent slips and falls, keep a helmet and goggles on when the occasion calls and protect your ears from harsh, loud noise.

Keep Warm

Warehouses are huge, so they can get cold and drafty. Bring an extra-thick jacket, work gloves and a beanie to keep you warm as you go about your day.

Stay Healthy

Keeping doing the everyday things you do to stay healthy: Wash your hands, take your vitamins and get a good night’s sleep. Staying home when you’re sick also reduces the risk of you spreading illness to others.

Stay safe as you do your work in the warehouse. It’s not always easy, but taking the right protective measures can at least make it safe.

Be Prepared for Claims of Sexual Harassment in the Workplace

Most people don’t want to accept that sexual harassment can happen at work with people you see nearly every day. However, ignoring the truth only means people may end up hurt and the company can suffer monetary and reputational damages. Fortunately, sexual misconduct insurance offers liability to companies in the event such a situation occurs.

Reasons a Claim Is Filed

Harassment can come in the form of inappropriate language and physical actions, such as touching. It can also happen during the day at work or during a company party when alcohol is involved. Either way, the company is responsible to some extent. If a claim is filed against your company, a lawsuit usually results from the following:

  • Inadequate training on appropriate behavior
  • Failure to take necessary disciplinary measures against guilty employees
  • Negligence during hiring
  • Inaction when an employee reports an instance of harassment

Protecting Your Company From Sexual Harassment Claims

While there is no guarantee that your business will be rocked by a sexual harassment claim, it is important to be protected with sexual misconduct insurance. According to World Wide Speciality Programs, this type of insurance policy can help companies when a sexual harassment claim is filed. Unfortunately, you cannot control everyone’s actions in the workplace, but you can take measures into your own hands and be ready.

SEO Brings New Opportunities for Insurance Companies

SEO Brings New Opportunities for Insurance Companies

The internet has made it easier than ever to search for products and services. Search engine optimization, or SEO, has also helped with that. SEO for insurance agents has the ability to increase your online presence and website traffic for better sales.

The Process Behind SEO

SEO is a fairly simple process to understand. Thorough research is conducted regarding common keywords your audience searches for and then those keywords can be implemented into your website content for better search results. It takes continuous research to stay updated on what the keyword trends are for your consumers and your industry. However, that research allows you to intentionally use keywords that are relevant to your consumers as their needs change.

The Benefits of SEO

The most obvious benefit of SEO for insurance agents is that it increases your search ranking if used properly. However, there are several other benefits, including:

Relevant content for consumers
An increase in your customer base
An improved online presence
More localized listings
Better sales

SEO Can Help Your Insurance Agency

No matter the size or scope of your insurance company, SEO can help improve your search engine ranking and bring in new customers. Implementing SEO for insurance agents means your insurance website can specifically target your audience with intention and make connections that result in customer engagement.