Chances are that you’ve heard the term SEO, or search engine optimization, thrown around more than once in your professional life. If you don’t know what SEO is, or if you do know and think that it doesn’t apply to you, think again. SEO for insurance agencies is every bit as important as it is for any other legitimate company.

What Is SEO and How Do I Use It?

Once you understand how SEO works, it’s not as complex as it seems at first. In a nutshell, SEO is exactly what it sounds like: Optimizing search results. This is the process of taking specific keywords and using them in your content to drive search results in your way. For example, let’s say you want to search Google for your business. You might try terms like “best insurance near me” or “local insurance agents.” Now, try sneaking those terms into your blog posts and website content. The more often the terms are used, the better chance you have that your website will be near the top of Google’s search results. It’s easy, it’s organic and best of all, it’s effective.

If you check out www.neilsonmarketing.com/, you find that 51% of traffic is driven by SEO. That’s a huge number, one that you should be tapping into! Take advantage of what SEO has to offer by giving it a try yourself.