Why Social Media Marketing is Important to the Insurance Industry

One of the best advertising platforms going into the new millennium is social media. These days, it seems like everyone is on social media. For insurance business, an investment in social media marketing can pay huge returns. Here are three reasons why your insurance business should be marketing on social media.

  1. Half the World’s Population Uses Social Media

If you want people to find your brand, social media platforms are the place to be. Statistics show that in the United States, three-quarters of the population use social media.

  1. Targeted Audience

Social media platforms such as Facebook and LinkedIn provide tools for advertising campaigns that target your specific audience. This means your ad shows up to the market you choose. If you want to attract automobile collectors, you can target people who show automobiles as an interest in their profile. Targeting the right audience ensures your funds are spent wisely on the right audience.

  1. Engagement

Social media provides you the opportunity to engage with your clients and potential clients. Nothing gets more attention on social media than interesting videos and informative articles. When you engage with your audience, they remember you, and they come back.

Marketing on social media does take skill. If you don’t know how to write engaging posts or capture exciting videos, outsource your social media marketing. You’ll be glad you did.

Why Do Insurance Agents Need SEO?

With the internet so widely available, it’s essential that insurance agents take advantage of online marketing. One of the best ways is to utilize search engine optimization, called SEO for short. In fact, every business can benefit from SEO, and if you’re not incorporating it into your marketing campaign, you’re actually falling behind.

How Does SEO Work?

SEO uses keywords to boost your webpages’ rankings on search engines results pages such as those generated by Google and Bing. The best search engine optimization for insurance agents is tailored to agencies’ specific needs using data analysis, as seen on agencytsunami.com. This ensures that your pages are being seen by visitors who are more likely to need your services.

What Are the Benefits?

The number one benefit is a boost to your site’s traffic. Search engine optimization for insurance agents targets internet users interested in policies, driving them toward applicable pages on your website. As a result, you may see more conversions and an increase in policy sales. SEO can also be used to position your company as an authority on insurance, which is essential to brand development.

Many people turn to the internet to research policies before buying. To make sure you’re the first resource they see, invest in search engine optimization for insurance agents.

Is SEO Really Such a Big Deal?

Chances are that you’ve heard the term SEO, or search engine optimization, thrown around more than once in your professional life. If you don’t know what SEO is, or if you do know and think that it doesn’t apply to you, think again. SEO for insurance agencies is every bit as important as it is for any other legitimate company.

What Is SEO and How Do I Use It?

Once you understand how SEO works, it’s not as complex as it seems at first. In a nutshell, SEO is exactly what it sounds like: Optimizing search results. This is the process of taking specific keywords and using them in your content to drive search results in your way. For example, let’s say you want to search Google for your business. You might try terms like “best insurance near me” or “local insurance agents.” Now, try sneaking those terms into your blog posts and website content. The more often the terms are used, the better chance you have that your website will be near the top of Google’s search results. It’s easy, it’s organic and best of all, it’s effective.

If you check out www.neilsonmarketing.com/, you find that 51% of traffic is driven by SEO. That’s a huge number, one that you should be tapping into! Take advantage of what SEO has to offer by giving it a try yourself.