If your company has a website, then you undoubtedly know that SEO stands for search engine optimization, and that using it can increase the number of visitors to your site. However, you may not be familiar with the terms organic and local as they relate to the same subject. Knowing the difference between the two, and how to use them to your advantage, is extremely important for internet marketing.
As this Local vs. Organic SEO video by Agency Tsunami explains, organic SEO is the process of making a website rank high in search results. The strategies for doing so have to do with search engine algorithms that reward websites with all the indicators of being authorities in their fields. These include things such as the following:
- Using certain keywords
- Having links back to the website
- Providing original content
Local SEO is the strategy of choice for any company with one physical location. This method uses the location of customers near your place of business to direct them to your website. Strategies include positive customer reviews and location-specific descriptions.
Both types of SEO are more cost effective than paid listings, and can dramatically increase website traffic. For a company like a bank that has multiple branches, both local and organic SEO should be used.