Adding a Health and Wellness Program to Your Business’ Benefits Package

A program that is intended to promote individuals’ health and wellness is an excellent addition to any company’s benefits package. This type of program can create a healthier and more productive workforce while also making other benefits administration more cost-effective. Ultimately, a programmatic approach to supporting employee wellness can offer your business several distinct advantages.

Reduced Absenteeism

When health and wellness programs result in employees developing healthier lifestyles, they will be less likely to develop a serious medical condition or sustain an injury. Consequently, employees may need to take less time off of work than they would without having utilized the benefits of this type of program.

Enhanced Productivity

A health and wellness program benefits will give employees access to benefits that can improve overall health such as nutritional counseling, smoking cessation support, or a fitness club membership. With better physical and mental health, they can work more productively. Employees will be better able to make their work product match their work ethic, and they’ll be less susceptible to distraction or fatigue.

Wellness programs are a smart and affordable investment in your workforce’s well-being. Your team will genuinely appreciate their company cares about their health, and you’ll promote a positive and productive company culture where employees feel valued as individuals.

A New Law That Will Change Your Marketing

If you’re in marketing, you know that things are constantly changing. Another change on the horizon is the California Consumer Privacy Act that is set to take effect in 2020. What is the CCPA and how does it affect your marketing efforts? Let’s take a look.

What The Law Is

In the past, companies could sell and share consumer data with third parties, but that left consumers open to identity and data theft by cybercriminals. In 2018, voters approved the CCPA that allows them to decide how companies can use their information. For example, consumers can opt-out of information sharing and the law also protects consumers from any discrimination for doing so.

How It Affects Your Business

This law seems like it puts restrictions on your business at first glance. However, you can use it to your advantage, according to Be upfront about the changes and let your consumers know that they now have a choice of whether they want their information shared. This makes you seem more trustworthy and reputable. Plus, you can establish a rewards program for consumers that opt-in, which creates more loyal customers and keeps your information sharing legal.

Be Prepared for the Changes

Changes are a part of digital marketing. When your consumers ask you, “What is the CCPA?”, you can be prepared to answer and offer a solution.