Why Social Media Marketing is Important to the Insurance Industry

One of the best advertising platforms going into the new millennium is social media. These days, it seems like everyone is on social media. For insurance business, an investment in social media marketing can pay huge returns. Here are three reasons why your insurance business should be marketing on social media.

  1. Half the World’s Population Uses Social Media

If you want people to find your brand, social media platforms are the place to be. Statistics show that in the United States, three-quarters of the population use social media.

  1. Targeted Audience

Social media platforms such as Facebook and LinkedIn provide tools for advertising campaigns that target your specific audience. This means your ad shows up to the market you choose. If you want to attract automobile collectors, you can target people who show automobiles as an interest in their profile. Targeting the right audience ensures your funds are spent wisely on the right audience.

  1. Engagement

Social media provides you the opportunity to engage with your clients and potential clients. Nothing gets more attention on social media than interesting videos and informative articles. When you engage with your audience, they remember you, and they come back.

Marketing on social media does take skill. If you don’t know how to write engaging posts or capture exciting videos, outsource your social media marketing. You’ll be glad you did.

Using Social Media for Your Insurance Agency

Using Social Media for Your Insurance Agency

Those working in insurance sales likely understand the competitive nature of the industry. While competitors may be able to offer similar products to the same target market, it is important to be able to have an effective strategy to stand out and appeal more to that client base. While more traditional methods of marketing might be well known to those in insurance social media marketing is a newer approach that has risen in popularity in recent years. Because of the benefits of social media, it is something that should be given considerable attention.

Social Media Benefits

Social media truly epitomizes the definition of Web 2.0. Whereas in the past, potential clients could only receive information passively, they can do even more now in real time and even interact with posters. By utilizing social media to advertise an agency’s services, the following actions are just some examples of what an agency can do on this type of platform:

Post regular updates regarding company products and promotions
Provide direct links to relevant news and company websites
Demonstrate good customer service while communicating with existing and potential clients live
Take advantage of lower advertising rates compared to other advertising methods

With all the benefits involved when it comes to selling insurance social media marketing is a valuable tool to take advantage of. Working with a marketing team that understands the ins and outs of this type of strategy can be one of the best investments for getting the word out and attracting clients.